Proraso Shaving Soap is made using rigorous, hot soap making process. This process results in a very rich soap that produces an amazing lather that moisturise even the driest skin and thickest, coarsest beard for a close shave without nicks and cuts. Shea Butter helps combat the tightening & drying of skin during shaving, increasing elasticity & softening in the processs. Apply generously with a brush.